The car sector is globally undergoing through rough patches as well as the very best seeded players within this sectors need to either are afflicted by big losses or face sharp loss of the sales figure. Tata Motors the greatest commercial vehicle producer in India needs to keep its unit close in excess of 20 days within the last 2 several weeks. Maruti Udyog the greatest player in passenger vehicle segment needs to stick to the same strategy.
The image over the border asia is much more dismal. Industry-wide, automakers offered 896,124 new cars, minivans and trucks in December, a small amount of 36 percent in contrast to December 2007, based on preliminary data released yesterday through the industry research firm Autodata.
However in this bearish market situation there’s something interesting to gain knowledge from the marketers asia. While purchase of Trucks, Cars, Sports utility vehicle and commercial vehicles are in historic low figures, SUVs in India continue to be ruling the roads.
Recently when Ford USA observed record 60% less what’s usually does Toyota Sports utility vehicle sales declined by 38% . But OEMs in India have different ballgame to experience to improve their sales. Rather of pushing their smaller sized vehicle segment Indian players take their weight on pushing sales of premium Sports utility vehicle cars with cost selection of above 13 Lakhs. The Sports utility vehicle manufacturers emerged newer model each much better than the prior one, marketed themselves at among right audience and were able to buy envious sales figure.
What made the Sports utility vehicle sales in India possible? Dilip Chenoy, director general of Society of Indian Automobile Manufacturers (SIAM), a company that tracks auto sales, feels the SUVs offered here are not the same in the ones being shunned abroad. He states, the SUVs in India aren’t Gas Guzzlers. Here SUVs are produced to really make it affordable, really small and occasional capacity vehicles, mainly crossovers. Manufacturers even keep your fuel efficiency element in mind while making the sales hype.
The current trend within the sales of Sports utility vehicle are really promoting dealers to obtain dealership of SUVs of leading players like Tata, Mahindra & Mahidra, Honda, etc. The growing quantity of dealership can also be giving boost to Sports utility vehicle sales because this dealers are great funnel of promotion of Sport Utility Vehicles in India. The challenging driving conditions and enormous space are earning these SUVs common as big Family Utility Vehicle in India.
Seeing the positive development in need for SUVs in India, even at the moment once the global marketplace is showing huge drop lower in sales figure, Indian OEMs are launching new Sports utility vehicle models in India. Probably the most anticipated approaching models in Indian market are Mahindra Xylo, Toyata Fortuner, New Nissan X-Trail and Tata Indicruz.
